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Watson Marketing

As a marketer, you need to know your customers at a deep level and understand how and why they make a decision to buy. What if you could gain insight into your customer’s online activity to understand each customer and deliver a perfectly personalized experience to every individual?

The IBM Marketing Cloud (SilverPop) Platform

  • Universal Behavior – Captures and manages behavior across all digital and offline channels to create deep insights into each individual
  • Single Identity – Connects every customer touch point into a single view
  • Multi-Channel – Sends personalized messages wherever each customer prefers to connect
  • Behavioral Insights – Discovers customer preference by analyzing data from all devices and channels

What business challenge does SilverPop solve?

  • Data in silos – Fragmented picture of customers
  • Lack of control – Inability to efficiently manage data
  • Irrelevant content – Difficulty in customizing content
  • Appropriate channel – Challenges in identifying the right channels to get your customer’s attention
  • Real-time execution – Inability to execute in real-time
  • Lack of insight – Lack of clarity on how individuals interact with your brand

Royal Cyber & You

Royal Cyber provides a range of services to help you leverage IBM Marketing Cloud (formerly known as SilverPop), a cloud-based marketing personalization solution that helps you deliver exceptional experiences for customers across the buyer journey.

We help you:

  • Simplify your path to developing and executing a marketing automation strategy
  • Design and automate consistent cross-channel experiences across email, mobile, web and social media
  • Improve marketing decision making to enable greater customer engagement via embedded analytics
  • Increase ROI and agility though best-in-class email marketing, automation, lead-to revenue management and mobile engagement solutions

IBM Marketing Cloud (SilverPop) Consulting

Our consulting services are designed to help you:

  • Harness multichannel, behavioral marketing in one powerful engine
  • Create landing pages and web forms effortlessly to seize and generate more leads
  • Create automated lead generation and campaigns
  • Shorten the time to realize ROI with results-generating campaigns
  • Make informed decisions about marketing strategy and provide substantiated metrics reports to stakeholders
  • Grow and evolve your marketing efforts without barriers

Our Offerings

  • Implementation – We offer end-to-end implementation services focused on best practices
  • Marketing Strategy – Industry expertise to help move the needle on your marketing goals
  • Product Consulting – We reduce complexity and deliver measurable benefits to your business.
  • Technical Consulting – We create, engineer and design custom solutions

Silverpop (Engage Campaign Automation)

  • Unica
  • Xtify
  • CoreMotives
  • PlacePunch
  • Transact
  • Visitor Insight
  • Mobile Messaging
  • Email Insights
  • Consulting Services
  • Managed Services
  • Custom Engineering

Enhance your enterprise’s digital strategy with our tailored services for IBM Marketing Cloud.

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