IBM Digital Analytics

IBM Digital Analytics Consulting Services

  • Technical trouble-shooting
  • Reviewing and building Coremetrics tracking requirements
  • Configuring custom dashboards, funnels and reports
  • Coremetrics tutorials and training sessions for your staff
  • Configuring the CDF
  • Testing and debugging support using Coremetrics tagbar
  • Set-up custom tracking parameters to track online and offline campaigns
  • Data analysis and interpretation
  • Recommendations on appropriate site promotions, link clicks, shop actions, elements, registration, and various other tracking tag implementations

Key Features of IBM Digital Analytics

Gain in-depth understanding with superior reporting
Exploit powerful analytics
Turn insights into automated marketing actions
Embed analytics into your enterprise
Streamline the management of tags and other digital marketing services
Leverage customizable dashboards
Benefit from comparative benchmarking

IBM Digital Analytics Advantage

  • Supports entire marketing channels and campaigns, by decreasing the intricacies associated with incorporating multiple vendors

  • An online marketing application and data syndication feature that allows optimization and personalization to display advertising campaigns

  • The industry’s most refined recommendation engine that automatically generates personalized product and content recommendations

  • An email marketing system that associates online profiles of customer and visitor activity with your email vendor to implement highly targeted email campaigns

  • Data-driven, rationalized search marketing tools to improve top business results, decrease operational costs, and demonstrate ROI on Pay-Per-Click (PPC)